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The Informatics S1 Study Program is a study program that has
held since 2001 under the name of the Informatics Engineering Study program organized by the College of Informatics and Computer Management (STMIK) Teknocrats which has been merged into the Indonesian Technocrat University. Due to the adjustment of the study program nomenclature, the name of the Informatics Engineering Study Program changed its name to the Informatics Study Program and was determined by the Ministry of Research, Technology and Higher Education Number 44/KPT/I/2017 on January 19, 2017.
Study Program Vision
The Informatics Undergraduate Study Program has a vision: “To be a Study Program Informatics excels at LLDIKTI Region II in 2021 and nationally in 2025 with graduates who are competent in the field of informatics, entrepreneurial spirit, and have competitiveness”
Study Program Mission
To realize the ideals of the Informatics S1 Study Program as stated in the study program’s vision and to support the achievement of the vision of the Faculty of Engineering and Computer Science (FTIK), the Informatics S1 Study Program carries out the following missions:
1. Organizing quality academic education.
2. Develop research programs in the field of informatics
especially in the fields of software engineering, intelligent systems, and computer networks.
3. Creating cooperation and holding community service activities in a sustainable manner to answer the needs of the community and industry.
4. Organizing a study program management system that is credible, transparent, accountable, responsible and fair with the support of information and communication technology (ICT) towards Good University Governance (GUG).
The curriculum of the S1 Informatics Study Program FTIK UTI is designed to produce graduates who are professional in the computer field. After completing the S1 Informatics program, graduates will be able to have a career as: Software Engineer/Developer, System Analyst/Developer, Computer Network Specialist, Database Specialist, IT Support/Consultant, Lecturer/Trainer. The Undergraduate Informatics curriculum was developed with reference to the standards of the Indonesian National Qualifications Framework (KKNI) and the standards of the Computer Science/Informatics curriculum developed by the Association for Computing Machineries (ACM). In addition, the curriculum is also developed with reference to the needs of graduate users, be it local, national, and international, so that S1 Informatics graduates will be able to compete at national and international levels. The minimum total credits that must be taken to pass the S1 Informatics is 146 credits consisting of 134 credits of compulsory subjects, and 12 credits or more of elective courses.
In general, the subjects taught are divided into 6 groups of subjects, namely:
Character Building (Character Building/Professional Practices) and Support
This course group aims to shape individual students into professional characters in their fields with skills in management, verbal and written communication, understanding the code of ethics in business, working in teams, and fearing God Almighty, supported by the use of information technology.
1. Programming and Computing
This group of courses aims to teach the technique of making computer-based systems using various programming languages that can operate on various existing platforms using appropriate computing techniques. This group of subjects forms the basis for other subject groups such as Software Engineering, Information Management, and Computer Networks.
2. Software Engineering (Software Engineering)
Courses in the Software Engineering group aim to teach methodologies, tools/tools, and technology in software development. Software that can be developed in the form of games, mobile applications, web-based applications, multimedia applications (text processing applications, sound processing, image processing, and video processing), and information systems.
3. Computer Networking (Computer Networking)
The Computer Network course group aims to teach about how to explore computer networks which include installation, administration, and network management with several tools/equipment (Software/Hardware) and technology in the field of existing computer networks such as CISCO, Mikrotik, Linux, and Windows.
4. Information Management
This course group aims to teach about how to analyze, design, develop, and manage databases for the needs of an organization by using existing database technologies and tools such as ORACLE, MYSQL, SQL Server, and others to make it easier to manage data into useful information needed.
5. Mathematics Informatics
The purpose of studying the Informatics Mathematics course group is to serve as a foundation in studying science in the field of Informatics Engineering. In addition, another goal is to provide an understanding of the scientific methodology (data collection, hypothesis, research, and analysis) in solving a problem.
Dozens of Students Take the Accounting Technician Competency Test
A total of 60 participants took the Accounting Technician Junior Level Competency Test organized by the Accounting Technician Competency Certification Institute (LSK) Bond’09 at the LPBM Teknokrat Competency Test Place (TUK). As Implementer, Rusliyawati, MTI., said that the purpose of holding this competency test was to evaluate the learning outcomes of course and training students, and provide opportunities for independent learning citizens who want to know the level of competency achievement in the field they are studying, as well as support the Course Directorate program and Training, Directorate General of Vocational Education, Ministry of Education and Culture RI. There are 4 competency units carried out, namely cash and bank administration management, petty cash administration management, purchasing administration management, and sales administration management.
The activity was attended by Mr. Bako Nasir, S.Sos., MM., as Plt. Head of PAUD and DIKMAS Lampung Airport City, and Mr. Hidayat Darwis, SE., MM., as Chair of the Bond’09 Accounting Technician Competency Certification Institute. In his remarks, Mr. Bako Nasir, said that with the implementation of this activity, it is hoped that various communities, especially course and training students, have competency certificates obtained through competency tests, in which those who pass / are competent will have competency certificates to be productive at work and have competitiveness. Meanwhile, in his speech, Mr. Hidayat Darwis, SE., MM., said that according to Permendiknas No. 70 of 2008 concerning competency testing for course and training students from non-formal education units or community members who study independently as an elaboration of Law No. 20 of 2003.
Mr. Dayat added that the Accounting Technician Junior Level Competency Test will be held on April 24-25, 2021 in the form of online and offline exams. For online exams, namely working on theory questions about bank cash, petty cash, buying and selling through the google form. While the offline/practice exams directly work on working papers with the test subjects of cash and bank administration management, petty cash administration management, purchasing administration management, and sales administration management. Each test eye was carried out with a duration of 120 minutes. The assessments carried out are attitudes/characters, knowledge, and skills.
In Collaboration with Universitas Teknokrat Indonesia, Lampung Police Personnel Participate in Information and Computer Technology Training
The Lampung Police cooperates with the Universitas Teknokrat Indonesia to train its members in the field of Information and Computer Technology (ICT). This training activity took place from November 9 to December 11, 2020, on the campus of Universitas Teknokat Indonesia, one of the best private universities in Lampung. The theme of the activity, “Optimizing the Capacity Building of the Indonesian National Police to Support Administrative Tasks”.
Waka Polda Lampung, Brigadier General of Police Drs. Subiyanto, opened Competency Improvement in the Field of Information Technology and Computers. Attending the Head of ICT Division of the Lampung Police, Police Commissioner Joko Sumarno, S.IK, MH, Deputy IV for Cooperation and General Affairs at the Indonesian Technocrat University Achmad Yudi Wahyudin, M.Pd. A total of 25 members and civil servants of the Lampung Regional Police from various units participated in the Competency Improvement training in the field of Information Technology and Computers. The training was conducted 2 x meetings in 1 week (Monday and Thursday) with a duration of 120 minutes/meeting.
Lampung Deputy Chief of Police, Brigadier General of Police Drs. Subiyanto, hopes that the participants will take full advantage of this training activity with full concentration. Because all activities must be started with will, high spirit and full concentration. Waka Polda said, in today’s modern era, everything must be based on competence. Especially now, information technology is growing rapidly, so all members of the National Police and PNS Polda are required to be able to adjust IT progress.
Therefore, Deputy Head of the Regional Police Brigadier General Pol Drs. Subiyanto asked the participants to take part in the ICT training properly. “Once again take advantage of this very short time. So that what is obtained from the Technocrat University campus can be properly applied in their respective work areas. So that it will foster leadership confidence in the performance of members,” said the Deputy Head of the Regional Police.
Meanwhile, the Vice Chancellor for Cooperation and General Affairs at the Indonesian Technocrat University Achmad Yudi Wahyudin, representing the Chancellor Dr. HM. Nasrullah Yusuf, said that the Indonesian Technocrat University has a vision to carry out superior education, research and community service programs. In responding to global challenges, said Achmad Yudi, Technocrat University always innovates in the field of information and communication technology to create tools and applications that are beneficial to society. Along with the need for the duties and responsibilities of the National Police, especially the Lampung Regional Police in serving the community, the use of technology is unavoidable. This Information and Communication Technology training is expected to help the Lampung Regional Police’s task to improve services, especially in the field of digital multimedia-based information circulation. Achmad Yudi continued, The Universitas Teknokrat Indonesia as one of the best campuses in Lampung Province will continue to be a partner of the Lampung community in increasing digital literacy and competence which is very important in this Industrial Revolution 4.0 Era.
Korem 043/Gatam Cooperated with Universitas Teknokrat Indonesia to Hold Operator Competence Technology
In developing Human Resources and improving Operator Competence of Korem 043/Gatam, Korem 043/Gatam cooperates with the Universitas Teknokrat Indonesia, one of the Best Universities in Lampung, in Financial Report Processing Training Using Microsoft Excel. Bin Infolahta Technology Guidance FY 2021 held at the Computer Laboratory of the Universitas Teknokrat Indonesia, Jl. Z.A Pagaralam Kedaton Bandarlampung City, opened by Danrem 043/Gatam Brigadier General Drajad Bima Yoga, represented by Kasrem 043/Gatam Colonel Inf. Dwi Endrosasasongko, S.Sos.
While the Rector of the Universitas Teknokrat Indonesia, Dr. HM. Nasrullah Yusuf, SE, MBA, represented by Vice Rector IV Achmad Yudi Wahyudin M.Pd. Danrem 043/Gatam Brigadier General Drajad Bima Yoga in a written speech read by Kasrem 043/Gatam Colonel Inf Dwi Endrosasasongko, felt grateful that during the Covid-19 pandemic season we were still able to carry out daily activities. Today, together we participated in the socialization of the Microsoft Office Technical Guide to the 043/Gatam Military Command at the Indonesian Technocrat University.
On this occasion, Danrem emphasized to all participants to pay close attention to all the material presented. In addition, the participants should not hesitate to ask questions that they do not understand, so that a deep understanding of the essence of the entire Bimtek is obtained. Danrem also advised not to forget during this Bimtek socialization activity to continue to apply health protocols properly. Meanwhile, the Rector of the Universitas Teknokrat Indonesia,, Dr. HM. Nasrullah Yusuf, SE, MBA, represented by Vice Rector IV Achmad Yudi Wahyudin M.Pd, welcomed the Bimtek participants from the 043/Gatam Military Command at the Indonesian Technocrat University. “We will practice together at the Indonesian Technocrat University. We have built the cooperation between Korem 043/Gatam and the Indonesian Technocrat University since a long time ago and this collaboration is a collaboration with Korem 043/Gatam to improve quality and quantity.
There are 34 participants in the Bimtek Bin Infolahta FY 2021. Participants received material on Financial Report Processing Using Microsoft Excel with speakers Dedi Darwis, S.Kom., M.Kom and assistant Ari Dhani. Furthermore, Achmad Yudi Wahyudin explained that Bimtek participants were expected to be able to use the toolbar to process tables using Microsoft Excel. Participants are also able to use basic mathematical operations, use simple statistical formulas, are able to use text functions, are able to use logical functions, are able to use Vlookup, Hlookup and string concatenation functions. Participants are also expected to be able to use the sort function, use the filter function, be able to create graphics, be able to organize and print documents to monitors and printers.
Lecturers and Students of Best Private University, Univerrsitas Teknokrat Indonesia Accompany Teachers conducting Hybrid Learning at SMAN 1 Gedongtaaan
Lecturers and students of Universitas Teknokrat Indonesia, which are the best private universities in Sumatra, provide assistance to the target schools in implementing hybrid learning.
This time, Universitas Teknokrat Indonesia conducted coaching at SMA Negeri 1 Gedongtaaan through the website (s.id/smangeta), on Thursday, September 30, 2021, which was attended by 20 teachers.
According to the assistant lecturer, Achmad Yudi Wahyudin, M.Pd, this activity is part of the 2021 Mental Revolution National Program and the Teaching Assistance Program for Field Experience (PPL) Education Study Program at the Faculty of Arts and Education (FSIP) Universitas Teknokrat Indonesia.
Assistance of Targeted Schools in Implementing Hybrid Learning, received appreciation from the Principal of SMAN 1 Gedongtaaan, Achmad Immanudin, S.Pd, MM.
In this activity, the material was delivered by Dr. Afrianto (Introduction to School Online Portals), Dr. Heri Kuswoyo (Introduction to School Online Portals), Achmad Yudi Wahyudin, M.Pd. (Development of Online Teaching Devices), Sugama Maskar, M.PMat (Online Implementation in Schools).
“Thank you to Universitas Teknokrat Indonesia for providing assistance to the teachers of SMAN Gedungtataan. Hopefully it will continue to make a significant contribution to improving the quality of education in Lampung Province,” said Achmad Immanudin.
Vice rector of Universitas Teknokrat Indonesia, Dr H Mahathir Muhammad SE., MM., responded to this mentoring program. He said this kind of thing was necessary. The goal is to improve the quality of learning in schools.
The use of the website is also considered appropriate. The reason is, the progress of the times demands this. Learning must be focused on the mastery of the material by students. through a website, students can more easily capture learning content.
The Students of Universitas Teknokrat Indonesia Successfully Carry Out Kampus Mengajar 2 Program
Kampus Mengajar 2 program which was attended by 60 students of Universitas Teknokrat Indonesia in 32 elementary schools and 9 junior high schools in Lampung Province ran smoothly and successfully. The students contributed very well. They assist teachers and students in learning literacy and numeracy in schools. They also assist teachers and students in adapting technology in the form of training on the use of the Minimum Competency Assessment (AKM) application, Google Classroom, Google Meet, and Google Forms. Teknokrat students also help teachers carry out interesting learning.
The involvement of students in this program is a real form of student concern in an effort to build the nation as Education Ambassadors during the pandemic. Vice Rector, Dr. H. Mahathir Muhammad, SE., MM., said that the contribution of students in the Kampus Mengajar II program was very useful. Thus, students can make a real contribution to society. They can be trained to adapt technology to existing conditions. Through this program, students are also more proficient in applying technology in learning and bring teachers and students closer to applied technology. Mahathir said this pattern made students more skilful in using information technology. Moreover, Teknokrat students are known to have adequate and superior abilities in the field of technology. Mahathir wants all students involved in this program to be more skilful in carrying out their duties. This can be conveyed to other fellow students who do not participate in a similar program. The hope is that all Technokrat students have a real contribution to society.
Students from Universitas Teknokrat Indonesia Chosen for the Indonesian Student Micro Credential Program
A total of 12 students of the best private universities in Sumatra, Universitas Teknokrat Indonesia, were selected in the Indonesian Student Micro Credential program.
They are Tri Herlina (Mathematics Education), Yuli Santika (Mathematics Education), Alvi Suhartanto (Information Technology), Muhammad Tegar Tirta Laksana (Information Technology), Fahreza Aditya Aryatama (Information Technology), Aldi Bagus Prasetyo (Information Technology), Mauliana (Information Technology). (Informatics), Wulan Agustin (English Education), Nadila Muraziza (English Education), Anjnisa Al Mawy (Informatics), Tania Regina Pingkan (Accounting), and M Arianda Saputra (Informatics).
Quoted from kemdikbud.go.id it was stated that the Directorate General of Higher Education, Ministry of Education and Culture through the Directorate of Learning and Student Affairs launched the 2021 Indonesian Student Micro Credential (KMMI) program as an effort to support Merdeka Belajar-Kampus Merdeka program.
In the opening of the socialization of the KMMI Program, the Director of Learning and Student Affairs, Aris Junaidi said, 2020 was a year full of challenges that began with Indonesia’s entry into the industrial revolution 4.0 and society 5.0 until the Covid-19 pandemic.
But behind the challenges, of course, there are also opportunities that make Indonesia more innovative in various fields, one of which is in the field of higher education.
Aris said that the KMMI program seeks to prepare students through learning that represents the industrial world.
He hopes that the KMMI program will produce graduates who are ready to face increasingly complex global challenges and lead Indonesia to become a golden Indonesia in 2045.
“The Indonesian Student Micro Credential Program is a program to support the Kampus Merdeka which aims to provide flexibility for students to study, gain and gain experience outside of campus,” said Aris.
Aris added, this KMMI program emerged based on three macro trends, namely: 1) The rapidly growing demand for high-quality tertiary education in society, 2) Digital transformation occurred in many industries so that this change created a gap, skills between university graduates and the world. working with industry, and 3) Digitizing the higher education sector to make it easier for students to access inside and outside higher education.
“Hopefully, with the KMMI program, there will be no more restrictions on studying or anything anywhere and the word independence in the MBKM program is becoming a reality. Hopefully this noble intention and good effort will be useful and contribute positively to the learning process in higher education in Indonesia,” concluded Aris.
Vice Rector I of Universitas Teknokrat Indonesia, Dr. H Mahathir Muhammad, SE., MM said the campus welcomed the selection of the 12 students.
This KMMI activity is part of the Independent MBKM activities. The calculation of the SKS equivalence is based on the output of the KMMI program which is followed and adjusted to the learning outcomes of graduates in the curriculum of each tertiary institution.
The basis for calculating SKS in one KMMI activity is 3 SKS in accordance with Permendikbud Number 3 of 2020 concerning National Higher Education Standards.
To provide a clearer picture of the KMMI program, socialization will be carried out to state universities and private universities in the Higher Education Service Institutions (LLDIKTI) Region I-XVI for 4 days starting March 26, 2021 to March 31, 2021 which will be held. online via Zoom teleconference and the Directorate General of Higher Education’s Youtube channel.
Mahathir hopes that the selected students can manifest their knowledge during the program. This, he said, would also be additional knowledge that could be conveyed to other academics.
Thus, Teknokrat students are able to absorb the latest information in strategic fields. In the future, this will make an extraordinary contribution to the progress of each individual, as well as the campus, and society.
Universitas Terbaik di Lampung Teknokrat Bakti Sosial di Brigif 4 Marinir/BS di Piabung
Wartalampung.id, Piabung – Keluarga besar Universitas Teknokrat Indonesia melakukan bakti sosial oeduli covid-19 di Markas Besar Komandan Brigade Infanteri (Danbrigif ) 4 Marinir/BS di Piabung, Padang Cermin, Pesawaran, Kamis pagi, 6 Mei 2021. Rombongan berangkat bersama dari gedung A Teknokrat.
Ketua Yayasan Pendidikan Teknokrat Dr H Mahathir Muhammad SE MM memimpin rombongan dan membawa ratusan paket sembako untuk dibagikan kepada warga tidak mampu dan terdampak pandemi covid-19.
Mahathir secara simbolis menyerahkan bantuan kepada pihak Marinir untuk kemudian diteruskan kepada warga. Usai seremonial di lapangan, rombongan bergerak ke beberapa titik untuk membagikan paket sembako. Sebelumnya pihak Marinir sudah mengoordinasikan penduduk setempat untuk bersiap menerima bantuan dari pihak Universitas Teknokrat Indonesia.
Satu per satu warga dipanggil dan menerima bingkisan. Mereka mengucapkan terima kasih dan mendoakan agar Teknokrat bisa menjadi kampus jaya dan juara. Mahathir ikut memberikan bantuan kepada warga dibantu dosen dan mahasiswa yang ikut pada bakti sosial kali ini.
Bakti sosial Universitas Teknokrat Indonesia di Brigif Marinir 4 Mar/BS. | Dokumentasi
Mahathir mengatakana, kerja sama dengan pihak Marinir sudah terjalin sejak bertahun-tahun yang lalu. Selama ini pihak kampus dan Brigif di Piabung sering melakukan kerja sama dalam banyak kegiatan. Khususnya dalam kegiatan sosial kepada masyarakat sekitar.
Mahathir mengatakan, bantuan semabko ini wujud kepedulian keluarga besar Teknokrat kepada mereka yang membutuhkan. Para mahasiswa dan dosen didorong terus untuk mempunyai kepedulian yang tinggi kepada sesama.
Selain itu, ini juga membentuk jiwa sosial kepada mahasiswa sehingga bisa memanfaatkan waktu di kampus dengan sebaik mungkin dan meraih prestasi setinggi mungkin. Mahathir mencontohkan, sikap disiplin para anggota Marinir yang tepat waktu dan tangkas dalam menjaga kedaulatan Maritim Nusantara.
Ia ingin, para mahasiswa mencontoh jiwa disiplin tinggi dari para anggota TNI itu. Dengan demikian, meski sipil, mempunyai kedisiplinan layaknya anggota TNI. Selain itu, melatih diri untuk sigap dalam memberikan pelayanan kepada masyarakat. [Sugiono]
Universitas Teknokrat Indonesia held Charity Project in Brigif 4 Marinir/BS in Piabung, Lampung.
The academic groups of Universitas Teknokrat Indonesia conducted charity project in response to Covid-19 cases in the headquarter of Marine Infantry Brigade 4 /BS in Piabung, Padang Cermin Subdistrict, Pesawaran District, on Thursday morning, May 6 2021.
The head of Teknokrat Education Foundation, Dr.H. Mahathir Muhammad, led the groups and brought hundreds of grocery package to be distributed to targeted community members and Covid-19 impacted community members.
In the opening ceremony, Mahathir gave the grocery package symbolically to the marine corps that later to be given to the communities. After the opening ceremony, the groups are divided into small group coming to several points of grocery package distribution. Earlier, the marine corps have already coordinated with the community members so that they were ready when the charity group from Universitas Teknokrat Indonesia had arrived.
One by one of the community members is queieng to receive the package. They thanked the Universitas Teknokrat Indonesia and prayed for the success of the university in the future and to be the campus of champion. Mahathir also directly participated to give the charity package along with the lecturers and students.
Matahir stated that the partnership with Marine Infantry Brigade 4 has been established since couple years ago. During this time, both institution often conducted activities such as charity program to the surrounding community.
Mahathir also said that this grocery package for charity is a form of concern of the big family of Universitas Teknokrat Indonesia to community in need. It is also to raise the students’ awareness and care for the community so that students have social intelligence. Students are also expected to learn the best practices of discipline and agility of the marine corps to protect the territorial waters of Indoensia.
Dosen dan Mahasiswa Universitas Terbaik di Lampung Teknokrat Latih Pemasaran Digital di SMK Gajah Mada
Wartalampung.id, Bandar Lampung – Tim Pengabdian kepada Masyarakat Universitas Teknokrat Indonesia menggelar Sekolah Binaan di SMK Gajah Mada Bandar Lampung kemarin. Bentuk kegiatan kali ini adalah Workshop Ditigal Marketing.
Adapun dosen yang dilibatkan adalah Auliya Rahman Isnain, S.Kom, M.Cs. (ketua) dan Donaya Pasha, S.Kom., M.Kom (anggota).
Sedangkan mahasiswa yang diikutsertakan adalah Ridwan Mahendra (Informatika), Rizal Aulami (Informatika), dan Rahmat Ferbiyansyah (Informatika).
Workshop Digital Marketing ini dibuka langsung Kepala SMK Gajah Mada Hj. Enden Sopa Sopiyana, S.Sos.,M.Pd. dan diikuti oleh 9 guru SMK Gajah Mada.
Enden mengatakan, lokakarya semacam ini memang dibutuhkan. Pasalnya, digital marketing memang sudah menjadi kebutuhan. Mereka yang berbisnis, kata dia, kini banyak mengandalkan pemasaran lewat media digital.
Enden menuturkan, kalangan milenial kini juga lebih akrab dengan pemasaran digital ketimbang konvensional. Dengan jangkauan yang lebih luas, konten yang disajikan bisa diterima dengan baik.
Syaratnya, kata dia, tentu saja harus menarik. Perlu kreativitas untuk membuat konten dalam pemasaran digital.
Auliya Rahman menambahkan, pihaknya memberikan pemahaman yang baik bagaimana teknis pemasaran digital itu. Ia memberikan panduan kepada guru setempat agar terbiasa dahulu dengan media sosial. Kemudian mempelajari contoh yang sudah ada pada konsep pemasaran digital.
Semakin akrab dengan pemasaran digital akan menghasilkan cara pandang positif terhadap jenis pemasaran ini. Apalagi jika konten yang dibuat memang melibatkan kalangan milenial yang melek teknologi dan mampu menghasilkan konten yang bermutu.
Wakil Rektor I Universitas Teknokrat Indonesia Dr H Mahathir Muhammad SE MM merespons baik workshop semacam ini. Ia ingin semua guru dan siswa melek terhadap pemasaran digital. Mereka, ujar Mahathir, mesti akrab dengan jenis pemasaran model ini.
Mahathir mengemukakan, dengan massif melakukan pemasaran digital akan membuat produk dan jasa yang ingin ditawarkan menjadi diterima pasar. Ini, kata dia, pada gilirannya akan meningkatkan kuantitas produk dan layanan yang diberikan kepada pelanggan. [Widya]
Lecturers and Students of Universitas Teknokrat Indonesia trained Vocational School of Gajahmada Digital Marketing
The team of Community Service of Universitas Teknokrat Indonesia held Sekolah Binaan or Partner School Program at SMK Gajahmada Vocational School of Bandarlampung. This activity was conducted on June 9 2021. This community service activity focuses on digital marketing workshop for the teachers led by Auliya Rahman Isnain, S.Kom, M.Cs. and Donaya Pasha, S.Kom., M.Kom and assisted by students from informatics study program i.e. Ridwan Mahendra, Rizal Aulami, dan Rahmat Ferbiyansyah.
This digital marketing workshop was officially opened by the headmaster of SMK Gajah Mada vocational school Hj. Enden Sopa Sopiyana, S.Sos., M.Pd. and was participated by 9 teachers. Enden stated that this workshop is currently needed because digital marketing has already been a trend. Those who are running the business utilize digital marketing tools and strategies a lot. Endedn added that millenial generation right now is more familiar with digital marketing than the conventional one. He believes that digital marketing could have bigger customer outreach and the content can be enjoyed by the people. The key of digital marketing lies on the attractive content. For sure, creativity is highly needed to create digital marketing content.
Aulia Rahman and his team members focus on the giving the participants understanding on the digital marketing technique itself. At first, he guided the participants, the teachers, on the use of social media account so that they are accustomed to utilize it. Then, he gave existing example of the marketing strategies.
The more familiar of digital marketing, the more positive the mindset towards this type of marketin. If this involoves millenial generation which is literate to digital technology, the content will have better quality.
The Vice Rector I of Universitas Teknokrat Indonesia Dr H Mahathir Muhammad SE MM responded this prorgam positively. He hoped that every teacher and student is literate to digital marketing. He stated that the more massive the digital marketing is presented; the bigger opportunity the product will have market acceptance. It will be, one day, increase the quantity of the products and services to the customers.
Regulation of Rector of Universitas Teknokrat Indonesia Number 002/UTI/B.3.1/III/2020 on Kebijakan Merdeka Belajar Kampus Merdeka In Universitas Teknokrat Indonesia
Universitas Teknokrat Indonesia, the best private campus supports the Independent Learning Campus program launched by the Ministry of Education and Culture by making a rector’s decree regarding the Independent Learning Campus Independent Policy at the Indonesian Teknokrat Universitas. This is evidenced by the large number of UTI students participating in several MBKM programs, such as student exchanges, Certified Internships, Teaching Assistance, Independence Studies, Young Fighters etc.
Concern of UTI to Support Lifelong Learning and Accessible to All, Regardless of Ethnicity, Race, Religion, Gender, and social status
Lifelong learning is the most important issue in the implementation of higher education in Indonesia. UTI guarantees that all academics can carry out lifelong learning regardless of ethnicity, race, religion, gender, and social status. All these issues are written on document of Kode Etik Mahasiswa Universitas Teknokrat Indonesia. This document serves as a reference in the implementation of lifelong learning. In addition, UTI always provides public lectures, community service and various academic and non-academic activities by involving students from different backgrounds and placing them in their respective fields of knowledge.
