PENDAFTARAN

Wakil Rektor UTI Presentasikan Penelitiannya di Parallel Session ICMEM 2025 di SBM ITB Bandung

Wakil Rektor Universitas Teknokrat Indonesia, Dr. H. Mahathir Muhammad, SE., MM. menghadiri International Conferences yang diadakan oleh School of Business and Management, Institut Teknologi Bandung (SBM ITB), ICMEM “International Conference on Management in Emerging Markets” ke-9 pada 20–21 Agustus 2025 di Gedung Freeport, Lantai 6. Konferensi ini telah menjadi agenda tahunan dan kali ini mengusung tema “Sustainable Growth and Innovation in Emerging Markets: Strategic Decisions, Collaboration, ESG Goals, and Circular Economies”.

Acara ini diadakan dengan menghadirkan beberapa keynote speakers, seperti: Prof. Shaker A. Zahra (University of Minnesota), Dr. Shane Mathews (Queensland University of Technology), Dr. Mohamad Rohieszan Bin Ramdan (University Pendidikan Sultan Idris, Malaysia), Prof. Yos Sunitiyoso, S.T., M. Eng., Ph. D (SBM ITB), dengan Helmy Yahya sebagai pembawa acara. Tidak hanya menampilkan parallel paper sessions, ICMEM 2025 juga memperluas cakupan acara, seperti: talk show discussion, industry forums, marketing talks, the doctoral colloquium, dan workshops.

Baca juga : Mahasiswa Universitas Teknokrat Indonesia Buat dan Berikan Alat Smart Roaster Berbasis IoT Kepada Mitra UMKM

Dalam kegiatan parallel paper sessions, Mahathir Muhammad, S.E. mempresentasikan penelitiannya yang berjudul “The Impact of Entrepreneurial Mindset on the Success of Innovative Business Model” dalam presentasinya Bapak Mahathir, menyampaikan dua variabel yang paling berpengaruh bagi para wirausahawan, yaitu self efficacy dan pro activeness. Penelitian ini memberikan saran bagi para pengusaha muda agar dapat memiliki kemampuan untuk bertindak dan berfikir strategis dan memiliki kemampuan percaya diri dalam menghadapi dunia usaha.

Turut hadir juga untuk mempresentasikan paper penelitiannya, dosen Fakultas Ekonomi dan Bisnis Universitas Teknokrat Indonesia, Monica Septiani, M.B.A yang mempresentasikan penelitiannya berjudul “Value Chain Analysis in Related Business Development to Achieve Economies of Scope for Advertising Business in Bandar Lampung, Indonesia”

url url url url url url url url url url url url url url url url url url url url url url url url url url url url url url url url url url url url url url url url url url url url url url url url url url url url url url url url url url url url url url url url url url url url url url url url url url url url url url url url url url url url url url url url url url url url url url url url url url url url url url url url url url url url url url url url url url url url url url url url url url url url url url url url url url url url url url url url url url url url url url url url url url url url url url url url url url url url url url url url url url url url url url url url url url url url url url url url url url url url url url url url url url url url url url url url url url url url url url url url url url url url url url url url url url url url url url url url url url url url url url url url url url url url url url url url url url url url url url url url url url url url url url url url url url 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