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UTILIZATION OF DIGITAL MARKETING USING AIDA MODEL FOR MSME MARKETING OPTIMIZATION AT MISS MOJITO LAMPUNG

Kegiatan PKM Direktorat Riset dan Pengabdian Masyarakat Direktorat Jenderal Riset dan Pengembangan Kementerian 

Research, Technology and Higher Education, Funding in 2021

 

Grant Program from the Directorate of Research and Community Service, Directorate General of Research and Development of the Ministry of Research, Technology and Higher Education, one of which is the Community Partnership Program (PKM).

 

“This PKM aims to increase competitiveness. Consolidation of MSME Marketing Strategies to the Community in Digital Marketing Competition” in Community Service activities led by Muhtad Fadly, S.E., M.B.A., M.S.Ak., Akt. FEB lecturer and 2 lecturers as members, namely Suaidah, M.Kom., and Debby Alita, S.Kom., M.Cs., FTIK lecturer at the Universitas Teknokrat Indonesia.

 

Our partner, MissMojito Lampung, is a business under Micro, Small and Medium Enterprises (UMKM) in the micro-enterprise category, MissMojito is engaged in the sale of beverages: soda, coffee, tea, milk and food: fried potatoes, noodles, and fried chicken. MissMojito, led by Mrs. Deniati, was established on May 6, 2019. The location of this business is strategically located on the side of Jalan Suakardi Hamdani No. 2 Labuhan Ratu, Bandar Lampung.

 

Chairman of the PkM, Muhtad Fadly further explained, this PkM is a grant from the DRPM Ministry of Research and Technology / BRIN RI in 2021. This activity provides positive benefits for MSMEs, especially during the Covid-19 pandemic.

 

On this occasion we would like to thank the Universitas Teknokrat Indonesia, especially the Chancellor and the LPPM Team of the Universitas Teknokrat Indonesia for their support so that we can obtain grant funds and can carry out this PkM activity well,” said Muhtad Fadly.

 

The challenges faced by MSMEs during the Covid-19 pandemic and the existence of regulations from the government regarding the Enforcement of Community Activity Restrictions (PPKM) were first, namely the decline in income because buyers did not do many outside activities, secondly it was difficult to find loan capital and promotional activities were hampered. Our team has the opportunity to help MissMojito Lampung partners to develop their business by first providing digital marketing applications to help promote MissMojito Lampung products, secondly helping to finance MissMojito Lampung’s business operations. So that the use of the Digital Marketing Application is an alternative as a promotional media for MissMojito Lampung products.